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Banerjee Arpita
Digital Marketing
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Banerjee Arpita
How Zero-Click Searches Are Changing SEO in 2025 (And What You Can Do About It)
You did everything right—optimized your title, wrote killer content, ranked on page one.But… the traffic just didn't come. Why? Welcome to the world of zero-click searches—where users
June 18, 2025
Banerjee Arpita
Beyond Gut Feelings: Making Sense of Marketing Analytics to Fuel Real Business Growth
In the digital age, marketing is no longer just a creative endeavour driven by intuition and gut feelings. It has evolved into a data-rich discipline
June 04, 2025
Banerjee Arpita
Unlock the Gates: Master Crawling & Indexing to Ensure Your SEO Success Isn't Left in the Dark
In the vast, ever-expanding universe of the internet, creating brilliant content and meticulously optimizing your website is only half the battle for SEO supremacy. If
May 24, 2025
Banerjee Arpita
Navigating the Social Maze: Picking the Perfect Social Media Platforms for Your Business Success
Imagine you're trying to throw a fantastic party. You've got great music, delicious snacks, and fun games all planned out. But if you hold your
May 16, 2025
Banerjee Arpita
Voice Search Optimization: Preparing Your Brand for the Future
The world of search is changing rapidly, and as technology continues to evolve, voice search is becoming an increasingly important part of the digital landscape.
May 13, 2025
Banerjee Arpita
Influencer Marketing in 2025: Building Authentic Partnerships That Drive Results
In a digital world overflowing with ads, consumers are tuning out traditional marketing and turning to voices they trust: influencers. But as the influencer landscape
May 02, 2025
Banerjee Arpita
Authenticity Wins: How to Cultivate Genuine Brand Trust Online
In the vast, often impersonal expanse of the internet, where businesses compete fiercely for attention and consumers are bombarded with messages, one element stands out
April 26, 2025
Banerjee Arpita
Lifelong Learning: Why Continuous Skill Development is Non-Negotiable in Creative Industries
In many professions, acquiring a core set of skills during initial training or education can provide a stable foundation for a long career. While ongoing
April 25, 2025
Banerjee Arpita
How is AI Helping Create Those Mind-Blowing Visual Effects in Movies Now?
Cinema has always been the kingdom of illusion. It began with cardboard sets and trick cameras, evolved into green screens and motion capture, and now,
April 22, 2025
Banerjee Arpita
Blockchain & Digital Marketing in 2025: A Match Made in Data Heaven
Introduction: A Brave New Block of Marketing Remember when "blockchain" was just a buzzword swirling around crypto and Bitcoin enthusiasts? Fast forward to 2025, and blockchain
April 21, 2025
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